Rebrand and packaging design for Lunapads
Lunapads creates washable menstruation product. The company was founded in 1993 by Madeleine Shaw en has grown to be the Canadian marktleader for washable menstrual products.
After 22 years it was time for Lunapads to redesign their visual identity to reach a new generation of clients. Studio Lake modernised the old logo and developed an icon to visualise Lunapads mission. The tree symbolises different generations and fases in life.
We also designed new packaging for all the Lunapads products. The new packaging has a modern look and feel, the recycled paper immediately gives it the organic touch.
The new brand identity and packaging is a huge succes. The products are for sale in many stores across North-America, such as London Drugs, Whole Foods and Target.
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