Iron King Brewery
Brand identity and packaging for Czech craft brewery
The Iron King Brewery is a micro-brewery in Ctiněves, a historical town just above Prague. Here they brew beer following traditional Czech brewing techniques, only using water, hops, malt and yeast.
The brewery has been around for a couple years but was taken over by Dutch investors in 2016. They approached Studio Lake for the complete branding proces from start to finish.
The name Iron King is based on the nickname of King Ottar II, who reigned over Bohemia in the 13th century. We combined the historical name with a custom typefaces which was inspired by traditional typefaces found on Czech beer labels. Combined with modern line illustrations, the historical is connected with the present.
All the names are based on locations and historical events from around the brewery. The illustrations on the labels visualise these subjects. This illustrative and typographic style is found throughout the whole brand. The result is a consistent brand identity which can easily be expanded with more tasty beers in the future!
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